Red Hot Business Success Tips

Red Hot Tips for greater success in business from Club Red Business Coach, Tony Inman

The Importance of Creativity and Fun in Business

Sir Richard BransonAnyone who knows me can tell you that I have been a fan of Sir Richard Branson for a very long time and I was following his career back when I lived in Jersey over 28 years ago.

I am therefore eagerly looking forward to seeing him in Perth this weekend at the National Achievers Congress.

Thus it seemed timely to look back through my early notes, where I found this wonderful extract from his book, ‘Losing my Virginity’, which I highly recommend.

“Later, it became apparent to me that business could be a creative enterprise in itself. If you publish a magazine, you’re trying to create something that is original, that stands out from the crowd, that will last and, hopefully, serve some useful purpose. Above all, you want to create something you are proud of. That has always been my philosophy of business. I can honestly say that I have never gone into any business purely to make money. If that is the sole motive then I believe you are better off not doing it. A business has to be involving; it has to be fun, and it has to exercise your creative instincts.”

Sir Richard Branson

So, if you are not having fun in your business, maybe it’s time to take a step back and review what you are trying to achieve.

Many people find it helpful to discuss that with a business consultant like myself.

If you would like to do that, please feel free to contact me.

Meanwhile, I’d highly recommend reading any of Sir Richard’s books, which will definitely make you think.

Reasons Why Small Businesses Often Fail (No. 2) – Wrong People

The following is a media release issued on March 2nd, 2013 by Antony D Inman of Club Red Consulting

hire for enthusiasm

It’s great to know the secrets of so-called ‘success stories’ and their habits, but it’s just as important to learn from ‘failure’.

Perth business consultant, coach and mentor, Tony Inman explained that one of the key traits of the successful is that they are willing to learn from other peoples’ experience – good and bad.

“The old saying that you can’t put a square peg in a round hole absolutely applies to the world of business and the selection of personnel”, said Mr Inman.

“Most of us have experienced the rude check-out operator or the forgetful waitress in our daily lives and we know how frustrating that can be as a customer, so here’s a phrase to well and truly lock into your memory bank – ‘Hire for enthusiasm. Train for skills.’”, he continued.

The business coach explained that of course it helps a lot if the person already has the skills set and that in some industries there may have to be technical pre-requisites – e.g. It’s no good hiring someone as a welder, if they don’t know how to weld!

“My point really is that you are looking for someone whose philosophy, traits and values closely match those articulated in your mission statement”, elaborated Mr Inman.

mission statement

Define your mission!

“One of the issues for many small business owners who are often ‘under the pump’, is that they have not clearly identified their own values and have probably not taken the time, or don’t know how, to write down their purpose, vision and mission statement for the business. That’s a situation I come across a lot as a coach and mentor”.

Mr Inman remarked that it is also crucial to clearly define not only the role and responsibilities of the position, but to also define the traits, personality and attitudes of the ideal employee.

“The difference between hiring the right people and the wrong ones may mean the difference between success and failure – it really is that critical!” he asserted.

So, to ensure you select the right people:

•    Clearly define the role and responsibilities with a ‘job description’
•    Review your mission statement and identify the traits, attitudes and philosophy needed
•    Set your intention to find the ‘right person’ to join your team
•    Don’t settle for someone you know is not quite right – wait and if needed, readvertise
•    Reward the ‘right person’ properly – underpayment makes people feel ‘unappreciated’

“Remember that it’s not all just about the salary and the perks”, he continued, “People actually want to enjoy the experience of going into work, so things like: creativity, opportunity to grow, flexible working hours and especially working with a good boss and a good team of people make a huge difference”.

“With all of my businesses, if the employee was not working out, the first person I would look at was ‘me’. I’d ask myself, ‘Did I train them properly?’ or ‘Do they have the resources they need to do this job properly?’”

Mr Inman added, “Another key point to remember is that when you do stumble across one of those people whom you know is an absolute gem, hang onto them! Find them something to do to keep them in the company, until you can create the right position for them!” (Subject to your financial constraints of course).

The coach went on to talk about the importance of delivering feedback on performance.

good-work

Remember to acknowledge good work

“It should never come as a total shock to a staff member that you are not happy with their work standards. A lot of bosses think feedback stops when the ‘probation period’ ends, but it’s not true. We all appreciate a pat on the back for our efforts – it makes you feel wanted. It’s just as important, however to invest time in training people and showing them how to improve. I’m not saying you should micro-manage though, just that staff perceive you as a leader who cares about them when you put time into developing them”, said Mr Inman.

*****

Mr Inman’s company, Club Red helps business owners to be more effective, so they can lead more fulfilling, less stressed and happier lives. Information is available from http://www.clubred.com.au or by calling (08) 9328 2203.

Tony Inman is an entrepreneur, presenter and author with over 34 years of management experience, mostly in retail, tourism, transport and cleaning, of which over 19 have been spent running his own businesses here in Perth. He has also mentored at Curtin University’s Centre for Entrepreneurship.

ENDS

Tony Inman - Club Red Managing Director

Business Coach, Consultant and Mentor

Tony Inman of Club Red is 'The Reinvention Specialist'

Tony Inman is a presenter, trainer and author

Tony Inman teaches 'Living the Dream'

Tony Inman is often called  ‘The Reinvention Specialist’

 

 

How to Gain an Investment Partner

Tony Inman of Club Red is 'The Reinvention Specialist'

Club Red Consulting’s CEO, Entrepreneur, Coach, Author & Presenter – Tony Inman

The following is a media release issued by Club Red CEO Tony Inman on 1st February 2013…

 

Imagine you had an opportunity to pitch your business idea, product, service or concept to a panel of five multi-millionaire captains of industry, with a view to gaining even one of them as a business partner who will inject capital and expertise that could lead you to a level of success beyond your wildest dreams…

 

Perth-based business coach, consultant and mentor, Tony Inman is an avid fan of the BBC’s wonderful television programme, ‘Dragons Den’ and he loves to see how these multi-millionaire investors make their investment decisions.

“Here are the questions I have noticed that are most commonly asked by the dragons (business investors or venture capitalists) of the entrepreneurs, who are pitching for investment funding”, said Mr Inman.

  1. What exactly is your product or service? (If not made clear in the pitch)
  2. What problem does your product or service solve?
  3. Does the product stand up to scrutiny? E.g. does it work and is it robust?
  4. Do you have any patents on your intellectual property?
  5. If Q4 is yes, where are you up to with that process? I.e. is the patent pending or approved, and does that patent stand up to scrutiny? In which countries are they patented? Do you personally own the patent or is it under the company you are asking me to invest in?
  6. What is unique about your product or service compared with your competition? (USP)
  7. What is your trading history? – Usually last 3 years turnover; gross profit and net profit.
  8. If it made profits, what did you do with them?
  9. Did you draw a salary out of this company or project?
  10. What are your projected figures for next year / 3 years? – T/O, GP and NP.
  11. How many units have you sold?
  12. What is the unit cost of production?
  13. What are the wholesale and retail prices?
  14. Who have you approached so far? (wholesalers and retailers)
  15. What was their response?
  16. Do you have any offers or commitments to buy certain quantities once the product is manufactured? (And do these offers stand up to scrutiny or are they vague?)
  17. What advertising have you done, if any?
  18. How are you marketing this product or service?
  19. What qualifies you to do this? What is your background, skills, expertise? I.e. are you, as the entrepreneur worth investing in as a person, or team? Can you actually do what you are claiming you can do?
  20. How much have you invested personally in this project so far?
  21. Is your business worth the valuation you are putting on it? (E.g. if you are asking for $250k for a 25% stake of the company, then you are valuing the business at $1m)
  22. What amount of my (the dragon’s) time will this project take up?
  23. In what ways can I (the dragon) assist you to achieve your goals?
  24. What are your long term aspirations with this product/service/company?
  25. Do you have an ascendency plan? (I.e. what spin off/ up-sell products can be developed?)
  26. How scalable is this business? I.e. would the profits increase with the economies of scale? E.g. would the unit cost of product drop with mass production?

 

*****

 

Tony Inman summarised his observations by saying that the Dragons (venture capitalists) want to be as sure as possible of the following:

 

  1. The risk/reward ratio is worth the punt. After all, it is their money that they have earned themselves that will be at risk.
  2. They want to know that the product or service is a good one with a strong USP.
  3. The product or service is stronger if it is really unique or if it can be protected by a strong patent, ideally in multiple countries.
  4. They want to assess how long it will take to get a return on their investment and at what rate. Otherwise they might as well stick the money in the bank!
  5. They want to be sure that the entrepreneur is capable and competent to run a business, or that they could be, with the right guidance.
  6. They are looking for passion, enthusiasm and absolute commitment from the entrepreneur.
  7. They will sometimes take a punt on the person or the team, rather than just the product, if they see potential.
  8. They ideally look for investments where they perceive that they can add value, in terms of industry knowledge or experience, contacts (database and networks) or general managerial mentoring, without it being a big drain on their time, or requiring further investments of working capital.
  9. They want to know that you have done your homework. They will expect you to know the answers to the preceding questions, or at least, to have a good idea.

*****

Tony Inman’s Overall Summary of ‘What it takes to secure the investment deal’

Show me the money!

Show me the money!

Dragons understand that you may not have all the experience or knowledge required and that perhaps this where they can add value because of their vast experience. What they will not do is tolerate time wasters or people who try to bluff or ‘b/s’ their way through the Dragon’s questions.

It has often been said that people buy on emotion, not logic. The dragons’ evaluation process also has an emotional and ‘gut feel’ or instinctual element – after all, operating at that level is what helped them make their money in the first place.

If they like you, they like the product and it is an area that interests or excites them personally to become involved with, your chances of success are significantly increased.

The biggest difference between dragons and laymen though, is that their experience has taught them to trust in the numbers as well as their instincts.

Sometimes very good ideas brought to them by very good people just don’t stand up to scrutiny as products or services that can be scaled up to become an investable business.

Sometimes, the ideas are so whacky or zany, that you wonder what planet these entrepreneurs come from!

If you do have a good product or service or concept, that can be up-scaled and you have done your homework properly, there is a good chance that you will receive an offer, though you can expect that the dragon will want to see a return on investment commensurate with the perceived risk or level of assistance required.

On the whole, these are good-hearted people who have done it the hard way, so they know the importance of a helping hand. They are also in the fortunate position of being able to be benevolent.

If they respect your effort but the deal is just not a match, they will wish you well and may even still offer advice.

Conversely however, they are nobody’s fool, so if you go in unprepared with a fanciful idea, be prepared for a ‘reality check’ in the form a fire-breathing dragon who will tell you it like it is, followed with the unequivocal words, “I’m OUT!!!”

*****

Mr Inman’s company, Club Red Consulting helps business owners to be more effective, so they can lead more fulfilling, less stressed and happier lives.

Information is available from http://www.clubred.com.au or by calling (08) 9328 2203.

Tony Inman is an entrepreneur, presenter and author with over 34 years of management experience, mostly in retail, tourism, transport and cleaning, of which over 19 have been spent running his own businesses here in Perth. He has also mentored at Curtin University’s Centre for Entrepreneurship.

 

 

 

Reasons Why Small Businesses Often Fail (No. 1) – Lack of Planning

The following is a media release issued on 17th November by Antony D. Inman of Club Red Consulting:

 

The black box flight recorder

The flight recorder or ‘black box’ as it is known!
Image courtesy of www.jetairblog.com

 

You see a lot of articles these days about the secrets of success, the habits of winners, how to do this, that and the other, but you can often learn just as effectively by looking at why things went wrong.

Perth business consultant, coach and mentor, Tony Inman cited the example of the aircraft industry, where the examination of a ‘notifiable incident’, or in the worst case, a crash, leads to a focus on attention to details and a commitment to avoid repeat instances.

“When you look at the statistics of small business failures, something approaching 95% in the first two to five years, then it’s important to understand what mistakes those people made, so that you can get it right and avoid crashing in business yourself”, said Mr Inman.

“There’s an old acronym of ‘the Five P’s in management studies that goes, ‘Proper Planning Prevents Poor Performance’, he continued.

Mr Inman was reminded of a well-known saying that, ‘He (or she) who fails to plan, plans to fail’, which he said is particularly true in this context.

“I’ve been fascinated by why some businesses succeed and others fail, ever since I was completing a management course as a teenager and I had to read case studies from management theorists such as Peter Drucker and John Adair about companies like General Motors and Ford, and I began to follow the stories of people like Sir Richard Branson of Virgin fame.”

Where do I start?

Where do I start?

Mr Inman remarked that he had begun consulting and coaching after selling his tourism business of 14 years, as a result of a casual conversation with a fellow swimmer at Beatty Park Leisure Centre one day.

“This gentleman was considering setting up a business doing a lawn-mowing round and he started asking me questions about what he needed to do, how to structure it and so on. I thought they were obvious questions until I realised that the answers were obvious to me because I had been in business for years and had set up nineteen of my own, some successes and some not. The answers were not obvious to him at all because he had never run his own business and didn’t know where to start.”

Mr Inman said that it was crucial to the success of an enterprise to put together at least a basic business plan, though the more detailed, the better. As a minimum it should include:

•    Why you are tackling this business project
•    Who your target market will be
•    What problem or problems you are solving for your intended customers
•    The amount of money required to set up and start your venture and the potential return on your investment
•    Whether you have the skills or experience to succeed in your chosen market
•    Some notion of the eventual exit strategy (selling the business, licensing or franchising the concept etc)

Mr Inman added there would be many more facets of the business that would have to be considered in the areas of: marketing; financial controls; personnel planning; administration and operational systems; and the development of products and services.

business-plan

Fail to plan = Plan to Fail

He expanded that not only must you consider and develop your strategies in each of these areas, you also need to bind the whole thing together by establishing the key areas of values, purpose, vision and mission for the business, so that you can be clear on your objectives and build a business culture for you and your team.

Mr Inman added that, “I never cease to be amazed at how many businesses just don’t do this, even those that have been trading for a few years sometimes. One of my maxims has always been that ‘Unless you’re moving forwards, you’re slipping backwards’, so it’s important to revisit your plan, at least on an annual basis, because nothing stands still for long in today’s fast changing business world.”

He concluded that you should also research, “Who’s doing it well, and who has failed and why?”, so you can learn from other peoples’ experiences, good and bad, which may save you costly mistakes.

Mr Inman’s company, Club Red consults to, and coaches business owners to be more effective, so that they can lead more fulfilling, less stressed and ultimately happier lives. Information is available from http://www.clubred.com.au or by calling (08) 9328 2203.

Tony Inman is an entrepreneur, presenter and author with over 33 years of management experience, mostly in retail, tourism, transport and cleaning, of which over 18 have been spent running his own businesses here in Perth. He is also a registered business mentor at Curtin University’s Centre for Entrepreneurship.

Clarity

Design your business and your life

Design your business and your life

Do you know what you want?

If the answer is ‘No’, ‘Not sure’ or in any way vague or misty, read on…

One of my highest priorities as a coach, consultant and mentor is to help my clients to gain clarity about what it is that they actually want.

Why is that so important?

Well imagine yourself at an airport departure lounge. You look up at the monitor that says ‘Departures’ where all of the flights are listed.

Everything looks fine – Flight No; Departure Time; Gate No; only under destination it says, ‘No idea’. The next flight says ‘Not Sure’. The next says, ‘We’ll just see what happens!’ and the one after that says, ‘I just like to be spontaneous’.

Well that’s fine if you’ve planned a surprise birthday present – a mystery flight for your loved one, so it’s ‘Destination is a secret’, but even then surely you’d hope that the pilot at least knows where you’re going.

Imagine the chaos if all the planes just took off without anyone knowing where they were heading, how long it would take, or how much fuel they would need.

Also, lots of other people would be affected – the airline staff, the air traffic controllers, even the travel agents. How could people even help you get there if you have no idea where ‘there’ is?

I don’t want to labour the point, but even just saying that the plane is going to Perth is not specific enough. It could be Perth International Airport, Perth Domestic or Jandakot light airfield.

Dream and Do

Dream and Do

So I’m sure you can see that being clear about where you are going can make a big difference to the end results.

Also don’t underestimate the power of writing down your destination with clarity. University studies showed that students who wrote down their goals in life, when re-interviewed years later were far more likely to  have succeeded in achieving them, than those students who didn’t write them down.

So why is that?

Quite simply, it’s the way we humans are wired. Our brains, our neurological systems are designed to help us to achieve what we want and what we focus on.

Now that’s where we have to be careful of course, because our sub-conscious minds can’t distinguish between positive and negative, good and bad. So if you focus on that which you don’t actually want, your neurology’s magnetism will attract exactly that.

Whatever you focus on creates a picture in your mind’s eye and your unconscious mind tries it’s best to deliver that.

To give one example, focus on being slim and it will help you design that body shape. Focus on being fat or over-weight and you will get more of the same.

I could easily turn this blog post into a book, but here is the short story…

If you haven’t made time to sit down for a quiet few moments and really think about what you want, then you are not helping yourself to live the life of your dreams.

“With goals we create the future in advance – we shape our own destiny!”
Tony Robbins

If you don’t have a plan for your business and how it will improve your life and the lives of others affected by it, then my recommendation would be that you do.

Write it down and focus on it and you will be amazed at the results.

If you need any help with it – just contact me , Tony Inman here at Club Red and we’ll get you started.

The key point – if you are heading for ‘Destination Anywhere’, you may be denying yourself some amazing opportunities.

Turn it around – create some space to think, grab a pen and paper and start today.

Back to Basics!

bad customer service

Don't let this happen in your business!

If you ask any of my former staff they can tell you that this was a regular catch cry of mine at our staff meetings.
Nowadays, as I undertake coaching, consulting and mentoring work with my business clients, I often find myself making the same request of them.
Time and again, business owners drive through the hard times, establishing the business, just getting through the survival period.
They often put in a huge work commitment and are obsessed with details, particularly in the areas of customer service.
Yet once they have survived that initial struggle and got into a routine, it can be very easy for them to stop doing the little things that made them successful in the first place.

 

Some of those simple things include:
•    Acknowledging and greeting customers cheerfully and efficiently. How often as a customer do you feel like you are interrupting the staff member from something that is more important than you, the customer.
•    Answering the telephone with a smile. Try it – the positive vibe travels through the phone line!
•    Responding swiftly to customer enquiries and / or complaints. Showing the customer that you value them.
•    Thanking your customers for their custom. Without them, you don’t have a business.
•    Thinking of ways to turn your satisfied customers into raving ambassadors for your business. Prospective new customers may be cynical about what you say about yourself, whereas they have no reason to disbelieve the genuine comments    of other customers.
•    Reviewing the products and services that you provide for your customers. Is your market changing and are you keeping pace with it?
•    Keeping tabs on what your competitors are doing. Not worrying about them – that achieves nothing, but just keeping an eye on any innovations or changing customer expectations.
•    Marketing – don’t stop doing it just because things seem to be taking care of themselves. Building a business involves building momentum.

Service with a smile

Start with a smile!

 

So to conclude, watch that you haven’t stopped doing the things that got you to where you are, particularly if your business has grown and you have hired staff to replace your role in the organisation.
Another of my catch cries, ‘If you’re not moving forwards, you’re slipping backwards!’

Until next time, keep on moving!
Tony Inman

A Devotion To Providing Authentic Results

George Bastoli - Managing Director, Leveredge

George Bastoli – Managing Director, Leveredge

“Ive never met a more genuine individual who has such a devotion to providing authentic results.

Since my time knowing Tony, he has mentored and coached me, allowing me to experience more and more about myself, empowering me to aid others.

Through his support and guidance I have been able to achieve a level of myself that was once a myth to me.”

 

George Bastoli – Managing Director, Leveredge recommends Club Red Executive Coach, Tony Inman

Kel Shipton recommends Executive Coach Tony Inman

kel-shipton

Kel Shipton, Owner of The Happy Herb Shop, Midland WA

 

Kel Shipton, business franchise owner at the Happy Herb Shop Midland in Western Australia recommends Executive Coach, Tony Inman to help you when the going gets tough, to sort out your business and your life.

 

If you would like a free strategy session to see how Tony can help you, contact Club Red via this website, or by phoning

(08) 9328 2203.

You have nothing to lose and everything to gain.

Alignment with your Mission

Gambling or working a plan?

Gambling or working a plan?

Would you gamble with your home or your life savings without a good reason?
Unless you had some kind of gambling addiction, the answer would probably be no.
Yet that is exactly what people seem to do in the business world each day.
A common theme I have seen with new clients has been the subject of the need to establish purpose.

 

Key Point – It might seem kind of obvious, yet somehow it slips through unnoticed, that if you’re going to take the trouble to put yourself through the daily tests of running your own business, then perhaps you should know why you’re doing it.

Let’s take that a step further, imagine if your staff also knew, understood, agreed with, and supported what you were doing!
Now here’s an interesting thing – sure there are quite a number of medium and large businesses that produce a company mission statement because they have read somewhere that this is what successful businesses do, but do they align with the owner’s values?
You will often see these plaques mounted proudly in reception areas with bold statements like, We will deliver exceptional customer service with a smile’.
It appeals to my twisted sense of humour that you are reading this as you have been kept waiting for an absurd amount of time by a sour-faced receptionist for an executive who is too busy to greet a potential customer.

Develop Your Mission Statement

Develop Your Mission Statement

There are also those classic service messages like, ‘Your call is important to us, (but obviously not really, because we’re not answering you. In fact, after we have transferred you to the wrong person three times, we will now cut you off’).
I could easily go on a lengthy rant about service standards in Australia and please don’t get me started on the topic of telephone companies or I’ll be here all day.
So back to my point, and I guess this applies more directly to smaller businesses that have an owner rather than a board and a bunch of shareholders, but my question is ‘What is having this business going to do for you?’ or, to put it another way, ‘Why do you do it?’.
Before you retort with the obvious answers like ‘pay my bills’, ‘feed my kids’, ‘subsidise my wife’s shoe-shopping addiction’ or ‘lifestyle, I definitely do it for the lifestyle’, I challenge you to stop and think for a moment before blurting.
The most common blurt is probably ‘To be my own boss’, and that’s great.
Alas, too many people are content to continue on the daily treadmill with that solitary blurt as their sole motivating force.

I challenge you to ask yourself these questions:
•    Why am I in business?
•    What are we trying to achieve?
•    How will we know when we have achieved it?
•    What values do we stand for?
•    How will we endeavour to run our business?
•    How should our staff behave?
•    How will we treat our customers?
•    How will we treat our staff and our suppliers?
•    What is the mission of the business?
•    What is my personal mission in life and how does the business fit into this?
•    Do the business values reflect my values?

Now a lot of people don’t actually know want they want to do with their entire life and I’m not suggesting that you should. Nor am I suggesting that you have to decide right now and stick with that decision for your entire life. The plan doesn’t need to be set in concrete, but there does need to be one at least.

 

Sir Richard Branson is very clear about his missions!

Sir Richard Branson is very clear about his missions!

I do believe though that you should have a good idea of what you stand for and what your business stands for.

 

I also believe that you should at least have written down a 12 month plan and a 3 year plan.

 

When you look at the most successful leaders in the world, they almost certainly have put some thought into it, and that’s why other people follow them – because people sense and respond to their passion, enthusiasm and conviction.

To conclude, the stronger your belief in your cause, the more you are guided intuitively to make the right decisions and have the courage to smash through the obstacles that will lead you to success.

In fact, with a clear mission statement and goals all written down, you can shape your destiny.

 

NB PM Gillard picture courtesy of Sydney Herald Newspaper; Sir Richard Branson picture courtesy of Virgin Unite.

How To Get A Bigger Bite Out Of Life – Special Edition

How To Get a Bigger Bite Out of Life

How To Get a Bigger Bite Out of Life by George Faddoul and Tony Inman

I’m pleased and honoured to announce the release of a special edition book in conjunction with my friend and NLP mentor, the legendary George Faddoul.

It’s a thought provoking, light and easy read that has already changed many peoples’ lives.

George Faddoul is a successful entrepreneur and author of several books including ‘The Evolution of i-NLP’ and ‘The Modern Day Alchemist From the Land of the Pharoahs’.

George is also a Certified Trainer of Hypnosis and a Certified Trainer of Neuro Linguistic Programming.

I’m Tony Inman, the co-author and you can read about me here.

 

Buy Now

Click here to go to order page

This book also makes a perfect gift idea for special occasions, such as :

  • birthdays
  • Mother’s and Father’s Days
  • helping cheer someone up
  • helping a friend to get moving!

The recommended retail prices is $20 (Australian) but you can order at a special price through this website for only $15.00. Click here to order today!

The book is a power-packed reference manual for personal growth and prosperity. It’s potential value to you is unlimited!

Topics include:

  • Learn to unleash your full potential
  • Learn some major fallacies regarding time and money
  • Learn to increase your individual capacity
  • Learn the secret of savings and wealth creation
  • Learn Pareto’s Principle – what to focus on
  • Learn basic Neuro Linguistic Programming (NLP)
  • Discover how to have mature judgement through NLP
  • Learn the 6 major NLP presuppositions & resourcefulness
  • Learn the secret to total and complete personal empowerment
  • Learn the secrets of mind power and controlling your attitude
  • Learn the 7 major laws of the mind
  • Learn to put purpose into your life
  • Learn to balance the 6 major ares of your life
  • Learn how to build courage the easy way

‘After reading this book, the individual who walks out into the world will be a different person than the one who started reading it in the first place’.

Darren Stephens, Chairman, Mars Venus & author of ‘Success Principles’